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Trade and Industry Department / HKPCActive

BUD Fund

Matching support for branding, business upgrading and market development by Hong Kong enterprises.

Visit official websiteLast verified: 2026-08-25

Official facts

Quick Facts

Provider
Trade and Industry Department / HKPC
Programme type
Market expansion
Target stage
Seed / Early growth / Series A / Scale-up
Maximum support
Up to HK$7 million cumulative government funding per enterprise
Duration
Not publicly specified
Matching required
1 government : 3 enterprise from 15 June 2026
Equity required
No
Hong Kong company required
Yes
Company age limit
Not publicly specified
Team requirement
Substantive business operations in Hong Kong must be demonstrated
Application status
Active
Application model
Rolling

Editorial analysis

Who is it for?

This fit analysis is based on published eligibility and programme positioning. It is not an admission guarantee.

E-commerce, consumer, professional-service and technology companies with a defined market project and matching cash.

Founder profile
Founder teamExisting business ownerInternational founder
Stage fit
SeedEarly growthSeries AScale-up
Sector fit
E-commerceConsumerProfessional ServicesConsultingEducationLogisticsSupply ChainOther
These fit tags are our interpretation of published eligibility, not an official commitment.

Who is probably not a good fit?

Teams outside the published applicant, sector, stage or company conditions should not apply solely because of the headline support. Check the current guide and weigh administration, cash-flow and reporting costs.

Financial and operating support

Maximum support
Up to HK$7 million cumulative government funding per enterprise
Payment model
Reimbursement-based
Stackability
Can support branding, upgrading and market development in covered economies; it is not limited to technology companies.
Double funding and cash flow
Approved costs require enterprise contribution and evidence. An optional initial payment is limited and the balance remains tied to approved expenditure.

Eligibility

Published requirements

  • non-listed Hong Kong enterprise with substantive business operations in Hong Kong
  • Substantive business operations in Hong Kong must be demonstrated
Practical recommendation

Before investing in an application, verify applicant entity, company age, team, IP, budget, matching cash and eligible costs. Ask the programme directly about anything not published.

Editorial analysis

Application process

Unless an official guide says otherwise, this is an application-preparation framework, not an official assessment sequence or timing promise.

  1. 1

    Read the latest programme page and guide

  2. 2

    Confirm applicant, stage and sector eligibility

  3. 3

    Prepare project, team, budget and supporting evidence

  4. 4

    Apply through the official channel and answer assessment requests

  5. 5

    After admission, follow the agreement for milestones, reporting and claims

Sources

Official Resource Library

We provide official links, versions and structured explanations only. Original documents are not rehosted.

This page provides a plain-language interpretation of official materials. The official source remains authoritative.

Application guide

Guide to Application — Easy BUD

Supplementary official material. Check the source document, version and latest programme notice before applying.

Original language
English
Version
06/2026
Published
2026-06-01
Last verified
2026-08-25
View official document
Claim guide

BUD Fund Project Monitoring

Supplementary official material. Check the source document, version and latest programme notice before applying.

Original language
English
Version
Not publicly specified
Published
Not publicly specified
Last verified
2026-08-25
View official document
Official webpage

Dedicated Fund on Branding, Upgrading and Domestic Sales official programme source

The provider's official programme page for checking current purpose, eligibility, support and application access.

Original language
English
Version
Not publicly specified
Published
2026-06-15
Last verified
2026-08-25
View official document
Official webpage

BUD Fund Official Portal

The provider's official programme page for checking current purpose, eligibility, support and application access.

Original language
English
Version
Not publicly specified
Published
Not publicly specified
Last verified
2026-08-25
View official document

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HSITP Incubation ProgrammeA three-stream programme launched in 2026 for life and health technology, AI and data science. No universal per-company amount is published in the launch material.HYAB GBA Youth Entrepreneurship Funding SchemeAppointed NGOs recruit and support Hong Kong youth teams. The current round provides up to HK$480,000 government grant plus NGO matching support per eligible team.Green Tech FundMatching support for decarbonisation and environmental R&D, with company funding exhausted before the first government disbursement.SME Financing Guarantee Scheme - 80% GuaranteeA government-backed loan guarantee; the enterprise still needs lender approval and must repay the facility.

Relevant strategies

E-commerce / Consumer / Cross-borderMarket, brand and financing tools usually fit better than R&D grants; consider Cyberport only for a genuine digital product.Creator / YouTube / Digital mediaA normal channel rarely fits STEM or R&D funding; a platform, AI video tool or virtual-production technology is a different case.Professional services / ConsultingCustomers, branding, export and cash flow usually matter more than large R&D grants.

Related official updates

Government reply outlines startup support available to one-person companies2026-06-17 · Innovation, Technology and Industry BureauGovernment launches Pilot Innovation and Technology Accelerator Scheme2026-01-29 · Innovation and Technology CommissionHYAB launches Youth Start-up Internship Programme 20262026-01-15 · Home and Youth Affairs Bureau

Related visa and status guides

Starting a company or receiving support does not automatically create visa, extension or permanent-residence eligibility. Immigration decisions remain case-specific.

General Employment PolicyAn employment route generally based on a genuine professional role with a Hong Kong employer.Quality Migrant Admission SchemeAn admission route for highly skilled or talented applicants.Hong Kong permanent residence and right of abodeUnderstand ordinary residence, the seven-year requirement and long-term status planning.

Sources and maintenance

Each programme links to a primary source and records the current page or guide version. Editorial strategy is maintained separately from official facts.

This knowledge base provides general business information, not legal, tax, accounting, investment or immigration advice. Obtain professional advice before signing shareholder, investment, IP, employment or funding documents.